Provider & Practice Education
Certification programs and practice-centric education designed around how dermatologists, plastic surgeons, med spas, and their clinical teams actually learn, evaluate products, and make decisions for their patients and their business.
From storyboarding to final publication, I've ensured provider education uses a variety of modalities so clinicians and aestheticians retain what they learn and bring it confidently into the treatment room.
Led the development and deployment of a multi-level, self-paced, paid certification program for over 4,000 HCPs across dermatology, plastic surgery, and medical aesthetics.
Continuously evolving sales kits and digital sales rooms so field teams can share clinical resources and practice-facing assets with their accounts in a way that's organized, readily available, and engaging.
When training providers on professional treatments, the environment matters. Respecting participant-to-trainer ratios, keeping setups safe & hygienic, and giving practitioners hands-on practice makes adoption in their own practices easier and faster.
Hosting a provider event wouldn't be complete without an over-the-top theme party to celebrate practice partnerships and successes after a full day of learning. I've worked with vendors to bring the best ideas to life!
Led the first-ever collaboration between brand and aesthetic practices to host direct-to-consumer online selling events — resulting in the highest AOV across all brands.